Date: Jul 12, 2010
New Blog post by Twin Creek Media about radio advertising for local retailers and service providers that market to the general population.
Radio Advertising in the Okanagan - Part 1 of 2
For local retailers and service providers that market to the general population, advertising on the radio can be very effective. Success or failure on the radio can be attributed to factors such as relevance, repetition, brand awareness, call to action, measurement, and creativity. As with any other media, it’s important to integrate your radio campaign with other online and offline efforts. An integrated campaign is greater than the sum of its parts. For a primer on Integrated Marketing see: Engaging Customers: From Bored to Boombastic!
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